NIKE INC. c/o Virgil Abloh “OFF CAMPUS”

Growing up I always loved Nike for the moments that it created in sports. Numerous athletes have created moments that are forever etched in not only my life, but also in the lives of people across the world. Michael Jordan, Lebron James, Kobe Bryant, Paul Rodriguez, Mia Hamm, Venus and Serena Williams, and many more Nike athletes have effectively dominated their field of play and have made a huge cultural impact on the kids of their generation. 

In today’s society, kids are realizing their own potential through creative outlets. Our connection to brands, music, and culture areviewed through the lens of creativity. Virgil Abloh has realized this and has cultivated a meeting ground for all like minded creative people to gather and share ideas. NIKE INC c/o Virgil Abloh “OFF CAMPUS” showcased not only his “TEN ICONS RECONSTRUCTED” but also showcased the thought process of the leaders and culture shifters of past, present and future. For example, bringing  people like Bloody Osiris, Jonathan Mannion, and Tremaine Emory on stage together to speak on the importance of the Air Force 1 through 3 unique perspectives gives the audience an idea of what it truly means to be unique. 

This experience for me was very eye opening and motivating. Being among the most creative people in the world and getting a chance to speak and exchange ideas was very uplifting. Blessings to Virgil for cultivating this amazing experience in collaboration with Nike. 

Courts x City Kids BBQ 2017

Summertime is for BBQs, especially in New York. This summer, Courts New York and City Kids NYC set out to host a BBQ filled with good vibes and endless fun for all in attendance. After extensive planning and discussions around postponing festivities due to weather changes, we decided to move forward with our much anticipated rooftop “Chill n’ Grill.” 

The event started off on a high note, as both new and familiar faces began arriving with smiles and peaked energy. With food sizzling on the grill and Kneegash on as DJ, people were excited for everything in store. But nothing could prepare us for what came next. 

As rappers Maxx Brown, Elijah Smith, and Detroit Red began setting up for their performances on stage, the BBQ was rattled by the complaints of the apartment building’s alleged “tenants association.” They argued that our selected venue was not structurally sound to host a party, although, simultaneously bringing up food, beer and guests to their supposedly fickle roof. Their message was clear: we weren’t welcomed. Despite having permission to use the premises, we were asked to leave without sufficient reason. We’ve been to this spot in the past, under the hospitality of other tenants in the building, and had intitally been welcomed by residents that same day. Our party had to end so that they could jumpstart their own.  

We live in a fragile time where prejudice is ubiquitous. This wasn’t the first time we’ve dealt with this, and definitely not the last. Their intent was evident from the moment they approached us. We weren’t given a legitimate reason as to why WE couldn’t be there and they could, but it’s fairly easy to read between the lines. Their feelings are fueled by the rapid gentrification of our neighborhoods, where the people moving in love the “grit” and the “realness” of the neighborhood but not the people who inspired and lived that reality. Black culture is greatly coveted and used as selling point, but when enjoyed by it’s creators, it becomes a threat to our appropriators. 

Though the BBQ ended earlier than expected, everyone in attendance had a great and memorable time. Thank you to everyone for coming out and spending your time with us. We appreciate the love and support and look forward to coming back stronger and better next summer!

Fool’s Gold Day Off 2017

This year’s Fool’s Gold Day Off was pretty crazy for me. To put it in perspective, I was at work from 8am and got off at 5pm. I was debating on if I should even go because I missed most of it, but my sister and I decided that we’d make the trip out to Coney Island despite that. I’m glad that we did. 

I ended up seeing and meeting my favorite rapper of all time, plus a few legends! Here’s a few pictures I took. 

Thank you to Jay Electronica, DJ TJ The King, A-Trak, and Freeway. I appreciate the time and the opportunity to snap these photos. 

X-Files New York Pop Up Shop

I’ve been ghost for a minute, but I’m back with a new post for to hold you guys over. 

Yesterday, Detroit Red hosted his first pop up shop for his brand, X-Files New York. Starting off rapping, Red has collaborated with his brother Elijah Smith on many songs and has released a full length project called X-Files: The Appointment. He has now taken his talents to the world of Streetwear, hosting his first pop up shop on a rainy Saturday evening where the vibes were contagious. Seeing some of his close friends to many of his supporters come from across the city and pack into a backyard patio to shop and watch him perform was a beautiful sight. It showed how someone from the city has grinded and is one the verge of separating himself from the pack. 

Go check out his music and the brand!